Having a unique website is definitely a privilege, however if a beautiful website takes a long loading time, the chances of your users staying on your site would be extremely low and thus, in this day and age, a website’s loading speed is one of the most important factors in deciding a website’s success. If a website is loading slowly, this would decrease your users’ time on site and increase your users’ bounce rate. In addition, this might affect your organic rankings on Google’s search engine results page detrimentally as well. All in all, they will affect your website’s conversion rate as well.
In this article, we will discuss a top reasons why your website might be loading and how should you go about to fix them. At the end of it all, if you are still confused and need a professional, feel free to engage a website design services Singapore specialist to assist you with your site immediately.
Too Much Overhead
Overtime, there might be many plugins that are being utilized on your website, and thus things like logs and transients can build up over time and fall into the category of overhead. This can cause your database to take longer to load, and that is why it is common to encounter a time out because the time taken to load the database is too long.
CSS is the code that is responsible for styling the website’s pages. Consider combining your CSS files into one file and use inline CSS instead.
Caching happens when a browser stores static copies of a website’s data, and when users access your site again, the browsers can display the cached data instead of reloading everything again. If you are using a WordPress website, you can install a plugin to send a request deleted cached data after the page has been redesigned or upgraded.
Big Media Files
Having large media files should be avoided. This will severely affect your site’s loading speed negatively. Consider compressing the files and re-uploading the photos again.
In conclusion, more often than not, there are usually opportunities that are unnoticed for optimization. One can always start by using those free programs online to do a simple diagnosis and then progressively optimizing parts of the website.