MILAN — Marking the new program for Versace Home, the Milan-primarily based model is staging an set up at the Palazzo della Permanente through the city’s Design and style 7 days.
Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to current the brand’s most up-to-date home assortment and introduce its new outdoor line, reflecting the company’s designs to more develop the division. As described, Versace Home was beforehand produced internally, but final yr the organization unveiled the 1st patterns beneath a licensing settlement inked with Luxurious Residing, section of Way of life Layout Group, in the fall of 2020.
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Andrea Gentilini, main executive officer of Luxury Dwelling Group, said the tie-up with Palomba and Serafini — who are “designers at an worldwide amount,” recognized by far more than 70 global awards, including the prestigious Compasso d’Oro — was “a fundamental element” in this new chapter of Versace Home.
Their technological information and their abilities in modern-day style and design are “extraordinary, as is their means to blend a modern eyesight of modern society with a detailed know-how of the historical and cultural roots of the style and design environment, allowing for the generation of one of a kind pieces that join alongside one another the earlier, present and potential,” claimed Gentilini.
The set set up is daring, with pink 1 of the most important colors, expressed in the selection in a variety of shades across fabrics, leathers, precious silks and jacquards. Graphic works and LED partitions build a dreamlike circumstance.
Patterns have usually been a signature of the manufacturer and this time, La Greca, which has been found in the most new Versace manner collections, is again in furniture, as well, in a 3D model that is “almost architectural,” said Gentilini.
The Venus chair is refreshed with new information and the Stiletto assortment is presented in total white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by furniture legs in the condition of shoe stilettos, as a bestseller, as is the V21 Signature couch.
The La Medusa collection is exhibited in an all-new vinyl covering — also a reference to Versace’s hottest trend exhibit — including a sofa, a bed and a Trono armchair.
The new Stiletto Outdoor assortment will be demonstrated in the Top secret Garden of the Permanente. The foundation in textured
white or bronze-lacquered steel is concluded with a three-dimensional weave of material straps, coordinated with massive, cozy cushions. Address materials investigate bold and vivid colours these kinds of as lime green, fuchsia, Klein blue and yellow, with the exact same shades noticed on chairs and armchairs.
The home assortment will be existing in all of Versace’s immediately operated suppliers all over the environment — in Los Angeles, New York, Miami — and is previously displayed in the London and Paris units, as effectively as in the monobrand retail store that opened in Milan’s Via Durini previous year. Further retailer openings are in the pipeline, explained Gentilini.
“In the medium expression, we will carry on to invest each in distribution and in product or service development, as effectively as in manufacturer communication and advertising and marketing,” ongoing the executive. “We imagine that the likely of Versace Home is actually very crucial we aspire to access exceptional dimensions and visibility.”
Asia, The us and the Middle East, in addition to Europe, are Versace Home’s most important markets, he offered.
Versace was one of the to start with trend residences to launch home interiors in 1992, centered first on textiles. Porcelain tableware collections followed, encouraged by the brand’s distinct styles, these as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the fashion collections, these as the Jungle print — forever connected with Jennifer Lopez and her 2000 Grammy Awards gown.
The assortment has developed to consist of outfits for the bedroom and bathroom, furniture, wallpaper and extras together with vases, candles and even sculptures. The agreement with Lifestyle Design and style pertains only to Versace’s furniture. The brand’s textiles and add-ons will continue to be produced internally, whilst Rosenthal remains its ceramics licensee, which will celebrate a 30-year collaboration in 2023. AS Création and Gardenia will go on to create Versace’s wallpaper and flooring tiles, respectively.
In July 2020, Way of life Style and design (Poltrona Frau Group) jointly with Haworth Inc. obtained the storied Italian furniture and interiors style firm Luxury Residing Team.