Raw and Refined Interiors Shape Ep Yaying’s Boutiques – Azure Magazine

From Jiaxing, China to East Rutherford, New Jersey, the Chinese ready-to-have on manner label Ep Yaying is becoming an global retail presence. And when a trademark interaction of East Asian influences and streamlined up to date silhouettes defines the garments, the Chinese brand’s storefronts are an similarly defining factor of its identity. Built by the French duo of architect Franklin Azzi with couturier Serge Ruffieux, the a few places are formed by a sensibility that combines tough and shiny textures with vivid tonal accents.

With outlets in Shanghai, Jiaxing and a newly opened outpost in New Jersey’s American Desire shopping mall, Ep Yaying, Azzi and Ruffieux have established a regular visual language that is even so delicate to nearby context and tradition. (Next calendar year, a Beijing locale is also slated to open).

couches and displays in the Jiaxing location, with the room anchored by a light blue rug

Jiaxing. Picture: Franklin Azzi Architecture

It commences with the premier of the trio, the expansive 2,050-square metre Jiaxing flagship retail outlet. Anchored by heat wood tones and smooth lights — throughout the ceiling, walls and displays — the area features a warm ambiance accented by rough marble textures and sleek black steel.

couches and displays in the Jiaxing location

Jiaxing. Picture: Franklin Azzi Architecture

Utilized as tables and shows, the stone aspects merge a easy, polished marble best with a conspicuously rough underside. It’s a putting juxtaposition — and 1 that amplifies the existence of the two the sleek and the textured surfaces.

view of Shanghai store from low vantage point, showing the paving stone floor in context of display walls and outdoor courtyard greenery

Shnghai. Photograph: Matjaz Tancic

In Shanghai, Azzi and Ep Yaying’s aesthetic is translated into one more context. An indoor-outdoor courtyard room, the airy 520-square metre store adds greenery, concrete and brick pavers into the content melange. Framed by plant lifetime and heat colours, components like exposed concrete partitions and herringbone paving stones lend the room extra texture, although a characteristic wall of suspended stone displays adds an Ep Yaying trademark to the mix.

A view through the large windows in the Ep Yaying Shanghai store, showing a nearby building

Shanghai. Image: Matjaz Tancic

In the meantime, the combination of an open structure, ample fenestration, reflective surfaces and paving stone flooring improves a connection to the outdoors and the neighbourhood context, putting the design into discussion with its environment.

a view of the changing room, framed by lacquered wall and ceiling

New Jersey. Image: Matjaz Tancic

Ep Yaying’s latest outpost provides Azzi and Ruffieux’s aesthetic signature to North The us. At 325 sq. metres, the boutique in New Jersey’s American Desire mall is the smallest of the 3 areas so considerably, with a cozier ambiance to match the intimate scale.

View of textured fabric walls around a sofa at Ep Yaying New Jersey, with images of plants and animals across the walls

New Jersey. Photo: Matjaz Tancic

In this article, elegantly textured fabric partitions — adorned with whimsical drawings of crops and animals — are a signature component, translating a gesture introduced more subtly in the brand’s Shanghai area into a bolder motif.

Detail close-up of smooth marble surface at Ep Yaying's New Jersey location

New Jersey. Photo: Matjaz Tancic

And even though the playful images attract the eye, the relaxation of the place unfolds in signature Ep Yaying style of lacquered walls, warm colors and radically textured stone shows. It can make for a fashionable addition to the American Desire — by way of China and France.

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