Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. Unnecessary characters in the code ought to be done away with but this has to be done in a manner that functionality is in no way affected. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. Things have however changed with the advent of the smartphone that is now equipped to handle such. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Keep in mind that Googlebot on the smartphones helps identify the images and later categorize them and it would thus be beneficial if you did not hide them.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. A prudent thing to do would be keeping pop-ups away from your mobile site.

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